“With the launch of Coco Republic into the U.S., we have made significant investment into new and leading technologies to support sales performance, execution and customer satisfaction in a bricks and mortar setting,” said Jack Keifer, global head of IT for Coco Republic.

As needed, Buttercup can also support partner warehousing requirements and last mile delivery through its owned infrastructure. Design Center can offer its partners end-to-end technology including checkout, inventory, point of sale, inventory management, staff scheduling services, umbrella digital media, ecommerce and social media offerings. HD Buttercup Design Center offers digitally native and wholesale brands that traditionally have not operated in a brick-and-mortar setting a path to quickly capitalize on a physical high traffic location for home-specific customers. “Under the roof of HD Buttercup, we will curate a compelling multi-brand collection that is a differentiated experience relative to the sea of sameness that has become the norm in mono brand, vertical home retailers.” “Consumers and the decorating community are looking for one convenient center of design and product excellence to start their ideation and home renovation journey,” said Skye Westcott, U.S. The store will benefit from traffic adjacent to the new Apple Los Angeles headquarters and other recent proximate office and content headquarters for Netflix and Amazon. The flagship launches with parent Coco Republic in 30,000 square feet, Timothy Oulton in 10,000 square feet and key partners including Matouk, Society, Pom Pom and Coyuchi.īuttercup pairs its editor status in discovering compelling home brands, significant recent investments in store technology under new ownership and A+ location, “home-centric” real estate sites to offer a flexible, cost-effective and productive shared environment solution.īuttercup’s 100,000-square-foot experiential flagship store at Helm’s Bakery home furniture lifestyle center sits at the epicenter of growth, coolness and convenience of Culver City. Ranging from 500 square feet for the local gifting brand to 20,000 square feet for wholesale brands looking to get closer to their end customer, Buttercup weaves a tapestry of synergistic home brands that define the starting place for the Los Angeles consumer and decorating community, the company said.

The Design Center is a “store as a service,” empowering brands with flexible shop-within-shop presence in custom-designed physical spaces within the flagship. Los Angeles-based HD Buttercup, a wholly owned subsidiary of home and home furnishings retailer Coco Republic, has announced a Design Center concept at 3225 Helms Ave.

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